Are you tired of being tricked by cosmetic companies?

Our job is to help you avoid being tricked by cosmetic companies. A comment from Marrisa on a recent post demonstrates this point nicely. Marissa said that  “Of course commercial companies are going to put cheap chemicals in their products, why? To save money. They are not going to spend tons of money on their products [...]

Our job is to help you avoid being tricked by cosmetic companies. A comment from Marrisa on a recent post demonstrates this point nicely.

Marissa said that  “Of course commercial companies are going to put cheap chemicals in their products, why? To save money. They are not going to spend tons of money on their products so it will actually be good for you…”

Having worked for consumer goods companies for many many years we know it’s not quite that simple. Yes, companies will use cheap ingredients when possible. They would be foolish not to save money where they can. But all the companies we’ve worked for would GLADLY spend more money on a formula if it provides a differentiated benefit and solves an unmet consumer need. Why? Because a) it gives them an advantage in the market place and b) they can charge MORE for such products. Therefore they’ll actually end up making more money.

As a consumer, the trick is to know when you’re being charged more for the same old crap and when there’s something out there that’s really worth a few more of your hard earned dollars. Our job is to help you be able to tell the difference between the two.

Pre-order the Beauty Brains book and be a smarter shopper

If you’re trying to learn to be a smarter beauty product shopper you’ll like our new book “It’s OK to Have Lead in Your Lipstick.  You’ll learn why the American Council on Science and Health has called lead in lipstick the number one unfounded health scare stories of 2007. You’ll also become smarter about beauty products by finding answers to nearly 200 more important beauty questions. For example you’ll also learn the following:

• How to tell when beauty companies are telling you clever lies.
• Which beauty myths are true and which are urban legends.
• When a cosmetic ingredient is really dangerous and when it’s just scare mongering.
• Who makes products that are really green instead of ones that are “green-washed” to get more of your hard earned money.

Click below to pre-order your copy now!

The new book won’t be available until mid-August but if you pre-order your copy now we’ll give you a 20% discount off the cover price, a FREE electronic copy, and a BONUS copy of our first book. That’s a $54 value for only $14.99 (while supplies last. Sorry but this offer applies to the US only. International orders will be available soon.)

For full post, click here.