Obesity Campaigns That Don’t Work

Obesity Campaigns That Don’t Work
In Georgia, the Children’s Healthcare of Atlanta Strong4Life anti-obesity campaign shows a picture of an overweight child, which bears the tagline, “Being fat takes the fun out of being a kid.” Another ad from the same campaign states, “Chubby kids may not outlive their parents.” Though these messages may be eye-catching, they are the least effective for promoting healthy behaviors in those who see them―according to a new study by the Rudd Center for Food Policy and Obesity at Yale.
Source: news.yahoo.com